Create a Customer Profile
Use this worksheet to help you come up with common, identifiable characteristics for your customer base. This is by no means a complete list, so you may need to add other characteristics specific to your business.

General:
My customer is:
•	a corporation
•	a consumer
My customers are located:
•	in my town or city and neighboring towns (local)
•	in my state and surrounding states (regional)
•	anywhere in the United States (national)
•	anywhere in the world (international)
Buying decisions are based primarily on:
•	price
•	quality
•	service
•	convenience
•	other __________________
 How often do they buy your product:?
•	daily
•	weekly
•	monthly
•	quarterly
•	annually
•	on-demand
 What need does your product fill for your customers?
 ________________________________________________________
 ________________________________________________________
 ________________________________________________________
How is that need currently filled?
 ________________________________________________________
 ________________________________________________________
 ________________________________________________________

 Consumer:
 Age
•	child 
•	teenager
•	college student/recent grad
•	25-35
•	baby boomer
•	50+
•	senior citizen
Gender
•	male
•	female
Disposable Income
•	limited
•	moderate
•	abundant
Lifestyle
•	yuppie
•	workaholic
•	generation X
•	family-oriented
•	retired
•	other_______________________________________________

Corporate
The job title and department of the person making the buying decision are:
______________________________________________________________________
His/her responsibilities (relevant to purchasing your product or service) include:
______________________________________________________________________
What specific industry/industries are you targeting?
______________________________________________________________________
Is the buying decision for your product or service made by:
•	an individual
•	a department
•	a team
•	other_______________________________________________
My corporate customers typically by this product:
•	directly
•	through wholesalers
•	through distributors
•	through retailers
•	other_______________________________________________
 Size of Business
•	small business
•	mid-sized firm
•	corporation
•	multinational